Content Marketing by Roxanne Hawn
Types of Content Marketing
- Branded Service Journalism
Once called advertorials — branded service journalism takes several forms, including blog posts or feature articles online or in print that highlight your strengths and serve/help your target market in some way. Visit my Contently Portfolio to see samples.
- e-Books, White Papers, Reports
Typically offered for free, you can use various types of e-books or reports to provide additional product/service information, demonstrate your expertise, or entice people into your community.
- Infographics and Social Content
Yes, memes too. Fun, digestible, educational, and instructional content, that's maybe a little inspirational too, shows your target market both what you do and why you do it. Define yourself. Show some personality. Really.
Benefits of Content Marketing
- Your Stories, Told Your Way, Help You Stand Out
Even if others offer similar products or services, yours stand out for a reason. Tell those stories, offer those insights, and show your target market just how smart and unique you are. Bonus for making them better along the way too.
- Original Content Boosts Your Profile
Editors love to say, "Show. Don't tell." Well, that's how content marketing works. It shows your target audience your brand of thought-leadership and success.
- Authenticity Attracts Your Ideal Market
You're not everyone's cup of tea. It's okay. Neither am I, but when the connection with clients is right, it's better for everyone. It builds legit collaboration and community. It protects emotional wellness all around.
Grab Time in My Schedule
My roster is open for new clients. Let's chat about your content marketing needs and see if I'm a good match for you.