Writing website content, with effective SEO that isn't intrusive for real readers isn't easy. Insiders often use too much jargon, which slows readers down, frustrates them, and lowers conversions. Plus, everyone thinks they can write = Big Problem.

Good writing is more than storytelling and good grammar. It takes someone, like me, who also understands the dynamics of reader behaviors and motivations. It takes someone, like me, to distill and organize information in useful ways.