Content Marketing Writing Samples

Content marketing and other types of custom publishing build your brand reputation as thought leaders in your chosen space. Think of it like a combination of journalism and website content that best targets your ideal audience and customer. It also can improve your SEO / AIO visibility. Articles like these can also be repurposed into email newsletter content and other uses. Sharing a few examples from my 20+ years writing content marketing pieces in the veterinary world.

A brand is not a logo, name, or tagline. It is what you stand for and what someone can expect when doing business with you. In short, it’s your why and how Read article.

Technology itself holds no value unless it provides real solutions for veterinary practices. Read article.

To address and prevent mental health issues and burnout, veterinary practice leadership needs to implement and model systemic changes.l. Read article.

Successes in modern veterinary medicine create a level of complacency among today’s clients. As an example, proactive parasite prevention products work so well that many pet-loving families from younger generations lack real-world experience with rampant flea infestations. Even those who’ve faced the reality of fleas, ticks, and heartworms and the illnesses they bring may not remember just how bad things get if not kept in check. Read article.

When you want your veterinary clients to learn just enough to take a specific action, you’ll need a landing page. Here’s how they are different than other types of website pages. See infographic.

Forward-looking veterinary practice owners and managers can establish practice cultures that allow others’ leadership to shine. Read article.

From a personal development standpoint, adding something new now could give your team something to focus on to break out of the doldrums. And, on the competitiveness front, if you add animal health services, you’ll be well ahead of those practices who are focusing only on today. Note: This is a pandemic-era article. Read article.

Communication and education from veterinarian teams can help reframe perceptions of pets’ behavior. Animal health experts share their recommendations to better meet pets’ needs and improve challenging behaviors. Read article.

Veterinary practices and patients can benefit from subscription business models that show continued growth across a variety of sectors. Why not tap into consumer expectations and behaviors solidified by their love of everything from streaming services and product sampler boxes to meal prep tools and workout classes? Consumers value convenient monthly payments and enjoy member-like experiences from companies big and small. That includes ways for veterinary practices to make pet care more comprehensive, consistent, and convenient. Read article.

Compared to other species of companion animals, equine patients live much longer and will likely experience more change and risk throughout their lives. A longer lifespan increases the need for enhanced animal health services and screenings as equine patients age to achieve several animal health goals. Read article.

Grab Time in My Schedule

My roster is open for new clients.

I’m prioritizing people and companies that are good match for me too.

So, if you think I seem like a neat person, let’s talk!

I’m typically available for meetings Monday – Thursday.

GRAB TIME IN MY SCHEDULE
hummingbird in flight for roxanne hawn writer home page