Marquette University Undergraduate Application Generation Campaign
My clients at Encoura developed the 2026 Marquette University Application Generation for campaign to drive Early Action and Regular Decision applications from students residing in the institution’s 12 designated fly-in states (KY, OH, TN, TX, FL, GA, SC, NC, WA, AZ, CA, CO) — divided into 4 regional groups. The strategy centered on delivering a high-impact, segmented communication journey that aligns motivation, message, and timing to maximize engagement and conversion. I wrote all the copy and sometimes suggested design elements.
Campaign Strategy
The campaign launched with 7 flex messages designed to build urgency around applying Early Action to qualify for Marquette’s competitive Fly-In Program. These messages introduce key institutional differentiators through regionally tailored storytelling and a strong, action-oriented call to apply early.
Following the Early Action push, students seamlessly transition into a standard six-email drip campaign focused on driving Regular Decision applications. This sequence reinforces Marquette’s value, showcases the student experience, and maintains momentum for prospects still considering their options. To increase interaction and reinforce brand affinity, the drip also includes gamification-based emails, leveraging interactive elements to deepen engagement and
keep Marquette top-of-mind during a crowded recruitment season.
We also created a postcard to provide an additional offline touch point, reinforcing brand presence and nudging
students toward completing their application.
Campaign Results
As of late 2026 5, funnel data showed a significant increase in application growth from the 12 targeted fly-in states.
Prior cycle, these states saw a 1.3% increase in applications.
This cycle (2026 app year), the university saw a 10% increase in applications
This campaign won a Gold Award at the EduAd Awards!
Assumption University Application Generation Campaign
My clients at Encoura built the Assumption University Application Generation campaign to spark curiosity, cultivate meaningful connection, and encourage students and families to envision a future shaped by the University’s values-driven, community-centered experience. Through a coordinated mix of email, direct mail, and timely flex communications, the campaign elevates Assumption’s strengths. I wrote all the copy and sometimes suggested design elements.
Campaign Strategy
To maintain engagement throughout the year, the campaign uses a multi-layered communication plan that includes core email sequences, timely flex messages, and spring re-engagement outreach. Students receive 12 core emails delivered at regular intervals and designed to build a cohesive narrative about academic opportunities, campus life, affordability, career outcomes, and Assumption’s signature sense of connectedness. Ten flex emails supplement this foundation by reflecting real-time needs — FAFSA updates, event reminders, holiday messages, and key deadlines. Additionally, a spring series re-engages students who have not yet applied, offering a second opportunity to convert interest into action.
Factors such as geography, engagement behavior, and Eduventures Mindsets will shape message variations and strengthened relevance.
Parents also received a series of emails in this campaign.
This campaign won a Bronze Award at the EduAd Awards!
Alverno College Application Generation Campaign
My clients at Encoura built the Alverno College application generation campaign to blend storytelling, value, and urgency across email and direct mail to drive applications while reinforcing the college’s Franciscan values. I wrote all the copy and sometimes suggested design elements.
Campaign Strategy
The application generation campaign for Alverno College is designed to connect with 2026 graduates and their parents through consistent, multi-channel outreach. The plan blends email and direct mail touchpoints with timely reminders and seasonal messages, keeping students engaged throughout the year. Each communication highlights Alverno’s strengths while moving students closer to applying. Some flex emails provide much-needed nudge to submit a FAFSA, visit campus, and apply for scholarships.
Here are a few of my fav emails from this campaign.
And, here is one of the postcards from the Alverno campaign.
Other Fun Postcards to Support Email Campaigns
So, yes, my career started in print. It still plays a role in the copywriting — even in the mostly digital world. Here are a couple of my fav recent postcards.
